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Marketing Specialist Job Description

Marketing specialist work to help the firms develop the most successful strategies to promote their services and goods.

Their tasks include supporting the development, putting into action, and evaluating the effectiveness of the marketing campaigns.

In this article, we will cover essential details about the responsibilities, skills, experience, salary that this position involves and more.

Job Overview of a Marketing Specialist

Marketing specialist’s work involves assisting companies with an understanding of what does and doesn’t sell.

They analyze the marketing data on regional, local, or national levels to determine it.

The data that a marketing specialist analyzes include:

  • Defining what people buy.
  • What type of people buy which products.
  • Gaps in the market.
  • How much people pay for the products or services.

Together with that, they investigate the shopping habits of consumers, demographic groups, and competitor’s prices.

Upon this analysis, they can determine the best way to market the products and services their company sells and increase the profit.

Marketing Specialists in digital marketing.

Job Responsibilities

  • Gather data on consumer attitude.
  • Analyze key performance data of the marketing campaigns to determine their effectiveness.
  • Collect data on competitors, customer demographics groups, prices, and distribution, and other information relevant to the company’s marketing situation.
  • Prepare charts and reports demonstrating performance and findings to the management.
  • Cooperate with creative teams from other departments to develop effective promotional items following the guidelines of the brand.
  • Create original marketing campaigns and strategies based on the conducted analysis and recommend them to the management.
  • Determine effective promotional channels including different types of media channels to deliver the information to consumers.
  • Establish and maintain digital media campaigns.
  • Cooperate with the sales department to implement campaigns and lead generation programs.

Marketing Specialists Fundamental Skills

Creativity and problem-solving:

A marketing specialist should know how to analyze a vast amount of data and market conditions to develop winning marketing strategies.

They also should possess problem-solving skills.

Strong communication skills:

Marketing specialists constantly interact with customers and other teams, so excellent communication skills are essential.

That helps deliver essential reports and insights to management.

Social skills:

The vast part of marketing specialists’ job involves communicating with customers and other employees.

Good social skills help build trustworthy and solid relations with customers who can provide important data helpful for strategies development.

Working under pressure:

Like in any other area, stressful situations can occur at this job.

So those who want to pursue the career of a marketing specialist should be prepared to keep calm and continue working even under pressure.

Self-motivation to succeed among the competition:

The profession of a marketing specialist is rather profitable, so the field is highly competitive.

If you want to stay ahead of the competition and succeed as a marketing specialist, you need to be highly motivated.

Marketing Specialist Job Titles

Marketing specialists are also known under other titles.

They all mostly imply the same but vary depending on the experience level, specifications of the job, supervisory title, etc.

Here are some examples:

  • Marketing Specialist.
  • Junior Marketing Specialist.
  • Marketing Communications Specialist.
  • Digital Marketing Specialist.

How to Become a Marketing Specialist

Marketing specialists are expected to have earned a bachelor’s degree in marketing management or business-related specialties.

You have better chances to secure the job as a marketing specialist with practical knowledge of marketing research, sales, and communications.

The certification in the area isn’t mandatory, but if you want to show your professional competence, it’s recommended to earn one.

What’s more, it’s essential to have knowledge and experience in digital marketing since most businesses are run in the digital marketplaces today.

Education and Qualifications

Mostly, employers give preference to candidates with a degree in marketing, business administration, or advertising.

However, those who have experience and knowledge in communications, marketing research, social sciences, multimedia together with marketing have better chances to get the job.

To get a job at a senior position, you may be required to have a minimum of a master’s degree.

It’s also recommended if you wish to move up the career ladder.

If you already have a marketing bachelor’s degree, the ideal master’s courses for you to take will be statistics, computer science, finance, business, law or economics.

For example, statistics knowledge can help you better analyze essential data while computer science is useful for internet marketing or e-commerce.

Except for university degrees, you can take professional examinations that can help you improve your professional competency.

They are not obligatory either.

These certifications can be obtained through such organizations as the Marketing Research Association or the American Marketing Association.

Experts with a minimum of two years of experience are eligible for these certifications.

Besides degrees and certifications, you should also know MS Office, SEO, social media marketing, and other digital essentials above the average.

Here are some essential points to succeed in this position:

  • Bachelor’s degree in Advertising, Marketing, Communications, etc.
  • Marketing experience for 2-3 years.
  • Solid knowledge of Google Analytics and other statistics and analysis tools.
  • Good organizational skills.
  • Strong attention to detail.
  • Microsoft Office knowledge above average.
  • Ability to work in a team and a fast-paced environment.
  • Excellent communication and analytical skills.
  • Comfortable speaking to the public.

Work Experience

For the position of a marketing specialist, you need some level of experience and different qualifications.

Candidates with a minimum of two years of experience are preferred by employers.

If you only recently graduated and don’t have work experience yet, you can enroll in an internship in the marketing or sales departments.

With such experience, you can build the basis to get an understanding of marketing and commercial aspects.

You can start at the positions of a marketing or research assistant to gain relevant experience.

Work Hours

Normally, marketing specialists work full-time.

Over 40% of marketing specialists work longer than a 40-hour workweek.

When it comes to meeting deadlines, marketing specialists often have to work after business hours or on weekends.

Marketing specialists can work both individually and in a team.

The team can comprise different specialists such as sales reps, market analysts, creative experts, etc.

The work they do influences the company’s revenue directly, so they usually collaborate with top executives of the company.

Traveling can also be involved when meeting with customers, partners, or other representatives of the company.

Career Outlook and Opportunities

The employment rate in marketing, advertising, and promotions is predicted to grow by 9% by 2024.

It’s mostly dependent on the need for well-versed creative and marketing methods.

Today, companies focus on customer opinions research as well as competition, market situations and implementation of marketing strategies.

The growth is also determined by the fact that the companies seek to increase their market share with successful marketing campaigns.

With the internet influence rising drastically, marketing specialists can expect new and better-paying openings to appear.

Through the internet, companies can reach the global market which requires customization of marketing strategies.

So marketing specialists will remain in high demand as companies look for more sophisticated ways to promote their services and goods to various customers globally.


Anyone who wishes to start a career as a marketing specialist has favorable job prospects.

Within the past few years, marketing specialists were in high demand which is predicted to grow in the future.

However, more candidates might want to try and enter the field, so this job can be competitive.

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